Oracle Demantra Demand Management enables you to sense demand from multiple data sources including point of sales and syndicated data, and analyze demand data at various levels to understand the detailed behavior of demand. Such detailed understanding of origin and relative contribution of various demands both improves your ability to predict the detailed behavior of you demand and enables demand shaping activities – programs and events designed to stimulate sales and grow market share for individual products or groups of products.
Improve forecast accuracy via advanced analytics and improved consensus Better real time demand insight is only useful if you can translate it into a more accurate forecast. Oracle Demantra Demand Management and its patented Bayesian analytical forecast engine generates the most accurate forecasts possible.